Artists & Talent
Keep contribution, approvals and credits visible.
Craftmark Label
A clearer record of how work was made.
The Craftmark Label gives finished work a readable production record — showing the people behind it, how AI was involved, what was approved, and the credits and production history connected to the result.
Earned through the work. Displayed with confidence.
Not another badge. A clearer way to understand the work.
Example Label Structure
Human contributionRecorded
AI involvementDisclosed
Contributor approvalsRecorded
CreditsAttached
Production historyAvailable
An illustrative production-record structure, not a certification seal or a claim about a specific project.
Earned Through the Work
Not every piece of work earns the Label.
The Craftmark Label is earned when the production record meets Craftmark Studio's requirements for disclosure, contribution, approvals, credits and production history.
When the record supports it, the Label can travel with the finished work as a visible sign that the production was documented with care.
What the Label Can Tell You
A readable record, not a wall of technical detail.
01 / Who contributed
The people and creative roles connected to the work.
02 / Where AI was involved
The parts of production where AI-enabled tools or generated material were used.
03 / What was approved
Contributor and production approvals recorded through the workflow.
04 / How the work moved through production
Selected production history from creation through finishing and delivery.
05 / Who gets credit
Credits that remain associated with the finished result.
AI Disclosure
AI should be disclosed, not guessed.
Modern creative work does not fit neatly into “human-made” or “AI-made.” People and machines can participate at different stages. The Craftmark Label is designed to show where AI was involved while keeping human judgment, contribution and approval visible.
The People Behind the Work
Keep the people attached to the work.
Credits, contribution and approvals should not disappear just because new tools were used. The Craftmark Label helps keep artists, performers and creative professionals connected to the work they helped create.
Who the Label Helps
Useful context for the people around the work.
Brands & Clients
Understand who worked on the project, how AI was involved and what moved through approval.
Producers & Distributors
Carry important production context downstream with the finished work.
Audiences & Reviewers
Where appropriate, better understand how the work was made.
Built to Travel
Built to stay with the work.
Production
The record develops as the work is made.
Label
Relevant production information is organized into a readable record.
Delivery
The Label can accompany the finished work.
Downstream
Clients, representatives, distributors and others can understand the production record that came with it.
Trust
Craftmark Trust defines what should remain visible through production — the philosophy and production-record model behind the work.
What the Label Is Not
A record, not a certification authority.
The Craftmark Label helps present production information. It does not replace contracts, rights clearance, legal review or professional judgment.
The record can support transparency without pretending the Label itself creates rights or proves every underlying real-world fact.
The Standard We Work Toward
Make work worthy of the Label.
Build the production record as carefully as the work itself.