Protect the people behind the work
Keep creative contribution, approvals, credits and consent visible as human craft and AI-enabled production increasingly overlap. Artists and performers should not disappear inside the tools used to make the work.
Trust
Know who made it. Know what AI touched. Know what was approved.
Creative work is changing. Craftmark Studio keeps authorship, consent, AI involvement, approvals and production history connected to the work — so the people behind it remain visible.
Transparency should be part of production, not something reconstructed after the work is finished.
Why this matters now
New tools should not erase the people behind the work.
AI is changing how creative work is developed, produced, altered and distributed. As those tools become part of everyday production, authorship, consent, disclosure and provenance matter more — not less.
Craftmark Studio is building those expectations into the production process from the beginning.
Across the creative industry, platforms, unions, representatives, producers and rights holders are placing greater attention on AI disclosure, performer consent, digital-replica use, attribution and content provenance.
Craftmark Studio is designed for that direction of travel.
Give clients a clearer production record
Brands, producers and clients should be able to understand who contributed, where AI was involved, what was approved and how the finished work moved through production.
Build for where the industry is heading
As expectations around AI disclosure, consent, provenance and attribution grow, Craftmark treats transparency as part of the production infrastructure rather than an afterthought.
Craftmark Trust helps keep the contribution, consent and credit of artists, performers and creative professionals connected to the work they helped create.
For Brands and clients, a clearer production record means less ambiguity around contribution, approvals and AI involvement when creative work moves across teams, agencies, platforms and distribution.
For producers, representatives and distributors, connected production history can make it easier to understand how a work was made and what records travel with it before the work moves further downstream.
Trust principles
Authorship
Know who contributed to the work and how their craft shaped the result.
Consent
Keep performer and contributor approvals visible in the production record.
Provenance
Follow the work from source material and contribution through production decisions, approvals and final delivery.
Transparency
Know what AI touched, what people approved and where human judgment remained essential.
The production record
A record that travels with the work.
Craftmark keeps authorship, human contribution, AI involvement, approvals, credits and production history connected to the work as it moves through development, production, post and delivery.
1
Created
Who contributed.
2
Approved
What was consented to or approved.
3
Produced
How people, tools and production methods were used.
4
Credited
Who should be recognized.
5
Delivered
The production record stays connected to the finished work.
Record depth can vary by production.
The Craftmark Label
A clearer record of how the work was made.
The Craftmark Label can travel with finished work as a visible record of authorship, human contribution, AI involvement, approvals, credits and production history.
Example label structure
Human contributionRecorded
AI involvementDisclosed
Contributor approvalsRecorded
CreditsAttached
Production historyAvailable
What trust means here
Trust without pretending technology proves everything.
Craftmark can preserve and present production records, approvals, credits and provenance. Those records support transparency, but they do not replace contracts, legal review, professional judgment or the underlying rights themselves.
Records support judgment
They make production history easier to understand.
Consent still matters
A record of approval does not replace the underlying agreement.
Rights still matter
Craftmark can document rights-aware workflows without pretending the record itself creates those rights.
Make the record part of the work.
Authorship, contribution, approvals and production history should not disappear when the work is finished. Craftmark keeps the record connected to the result.